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Lydia McKenzie

Communications Assistant

As the Communications Assistant, I work with the Marketing team to reach and engage new audiences and generate leads to support revenue targets. My role consists of copywriting brand content, researching key topics in the international education market, and sub-editing the International School Leader Magazine.

I graduated from Exeter University with a degree in English Literature and Philosophy, during which I was lucky enough to study abroad for a year at the University of Victoria in Canada. Throughout my studies, I progressed my writing and communications skills and developed a keen interest in global systems and cultures.

In my spare time, I play the guitar and I’m (slowly) teaching myself piano. I also love travelling and exploring new places, whether it’s a village in the Cotswolds or a country I’ve never been to.

NEWS

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How to Best Market to International Schools
How to Best Market to International Schools

In the highly competitive and fast-moving landscape of international education, reaching and engaging a target audience requires a sustained multi-channel approach. The final session of ISC Research’s three-part Masterclass Series offered a variety of perspectives on how to best market to international schools, focusing on the specific approaches and qualities that resonate most with school decision-makers. Read more

Igniting Potential: Redefining education through experiential learning
Igniting Potential: Redefining education through experiential learning

Schools and school leaders have a duty to encourage students to think for themselves and empower them to challenge the limits of individual and collective action. By discussing 'Ignite', an outdoor education programme run by Hochalpines Institut Ftan AG (HIF), Jared Nolan discusses how schools can support the transformation of learners into global citizens through experiential learning. Read more

Creating a Secure Future for Students in Times of Uncertainty  
Creating a Secure Future for Students in Times of Uncertainty  

Yuliya Kosko, founder and CEO of Svitlo School, and Oleksandra Petrova, Administrative and Communications Coordinator, discuss the unique challenges and achievements involved establishing an educational sanctuary for Ukrainian children affected by war. The school aims to nurture future leaders who will help rebuild Ukraine, providing them with a supportive environment to grow and achieve their ambitions. Read more

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We are dedicated and committed to supporting the broader international schools community by providing data, trends and intelligence. Since 1994, we have guided schools with their growth plans, informed investors on new school development, helped universities to engage with international schools, and advised education suppliers that are supporting the market.