Tom Morley is the Group Sales Director at Trutex Limited
Trutex has been supplying school uniforms and school sportswear in the UK for over 150 years and is one of the country’s oldest and trusted quality school uniform brands. Beyond the UK, we supply directly, or through exclusive distributors, to many international schools. The brand has strong values related to sustainability and ‘Made To Last’ quality. Our success internationally is attributable to our ability to deliver consistent, durable and quality uniform year after year, solving a key issue in many markets where local suppliers cannot provide international schools with a product suitable for premium schools.
The international schools market is important to us as it helps us spread risk across our business, and is a driver for future growth. We can support our international school customers through a bespoke service which includes design, manufacture, and supply of a unique uniform style that reflects a school brand. We know how important this is, not only to the whole school community, but also to the wider public for the brand visibility it gives the school.
We have been working with ISC Research to support our international school business development for 3 years. The market data available to us from ISC Research helps us with lead generation, and to target the exact customer type we are looking for in a more focused way. We use the contact information on the ISC Outreach data portal to target the right roles within the schools, and use the filter function to identify our ideal target customers. This has helped us build our international business in a very targeted and manageable way, ensuring we can support all our customers with timely delivery and a quality service that we can maintain.