Join us for a practical, insight-driven session on what effective marketing to international schools really looks like.
In this Partner Masterclass, Danielle Fanton, Head of Commercial Sales at ISC Research, shares data-led perspectives to help education suppliers better understand how to connect, position, and stay relevant in competitive international school markets.
Session Details
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Date: Wednesday, February 4, 2026
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Time: 11:20 AM – 12:05 PM GST
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Location: Yas Room, Abu Dhabi, United Arab Emirates
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Event: BSME Annual School Leaders’ Conference
What This Session Covers
Forging strong connections with schools and teachers is at the heart of successful marketing—but in international education, change is constant.
This session explores how staff turnover and leadership transitions impact supplier relationships, and how you can maintain momentum through thoughtful, consistent engagement. While personnel changes can pose challenges, they are often planned well in advance, giving suppliers opportunities to stay informed and remain visible through regular contact with educators and school leaders.
Danielle will also unpack how shifts in leadership can lead to changing priorities. In these moments, sensitivity and flexibility are essential. Sometimes, the most effective move is recognising when it’s not the right time to talk procurement—and instead focusing your efforts on leads who are closer to making purchasing decisions.
