Masterclass 1: Unlocking Opportunities: Emerging African Markets in International Education
2 October 11 am BST, hosted by Rachel Rogers, Head of Sales
Africa is one of the fastest-growing regions for international schools, with rising demand driven by economic development, expanding expatriate communities, and an increasing appetite for high-quality education among local families. For educational suppliers, this presents both exciting opportunities and unique challenges.
In this live panel discussion, a group of expert educators and education professionals with on-the-ground experience across Africa will share insights into the international schools market. Together, they will explore where growth is happening, what schools are prioritising, and how suppliers can build meaningful, sustainable relationships in these diverse contexts.
Whether you are new to the region or looking to deepen your footprint, this session will help you align your strategy with the evolving opportunities across Africa.
Host
Rachel Rogers, Head of Sales. Rachel has over 25 years’ experience in the education sector having spent most of her career working in Edtech, supporting schools to realise the benefits of technology to support teaching and learning. Before Joining ISC Research, Rachel led an International Sales team at GL Education selling to schools across the globe. ISC Outreach was a key tool for her teams’ sales planning activities!
Guest Speakers
Peter Morgan is the co-founder of
Schoolscape, Proco and d6. Schoolscape connects education suppliers with school leaders via events hosted in South Africa, Zimbabwe, Nairobi, and most recently Saudi Arabia. He also co-founded d6, a leading school management system now used by more than 2,500 schools. With over 15 years of experience in the education sector, Peter brings deep insight into the opportunities and challenges shaping schools across Southern and Eastern Africa.
Stephen Priest, Principal at Repton Cairo
Masterclass 2: Launch and Grow: Practical Advice to Start Your International Education Campaigns
6 November 11 am GMT, hosted by William Saville, Business Development Manager
Are you an education supplier looking to tap into the fast-growing international schools market but unsure where to start? Join our expert-led panel discussion designed specifically for education businesses ready to expand globally.
We’ll hear from a panel of international marketing experts who have successfully launched marketing and sales campaigns tailored to international schools – from identifying high-potential regions and understanding key buyer personas, to choosing the right channels, messages, and tactics that resonate across cultures.
Whether you’re new to international education or looking to sharpen your approach, this session will give you actionable insights, proven strategies, and real-world examples to help you confidently enter and grow in this competitive space.
Host
William Saville, Business Development Manager. With over a decade’s experience of working in the global education sector, predominantly for assessment and EdTech suppliers, William has worked with schools, school groups, associations, governments, regulators and higher education institutions globally.
Liz Allen is a Sales Consultant for Finalsite, working with international schools across the globe. With a passion for education and a keen understanding of the digital landscape, Liz helps schools enhance their online presence and engagement through Finalsite’s comprehensive web solutions.
Maeve O’Leary, Marketing and Communications Manager at COBIS. Maeve holds an MSc in Marketing from Smurfit Business School, Dublin, and brings nearly 15 years of marketing experience across the not-for-profit, healthcare, and education sectors. Her expertise spans member engagement, recruitment and retention, international campaign delivery, content marketing, video and content creation, campaign strategy, copywriting, web design, branding, and digital marketing. Maeve has worked extensively on global campaigns and events, supporting membership growth and strengthening brand visibility. She joined COBIS in November 2019 and continues to play a key role in connecting and engaging the international COBIS community.
Zoë Neville-Smith is a Senior Product Marketing Manager at Cambridge University Press & Assessment. The last 13 years of her 20-year marketing career have been in international education, where she has led impactful campaigns and product launches to support schools and learners worldwide. She has rich experience across the full marketing communications mix and now specialises in product marketing for curricula, qualifications, and resources for 14–19-year-olds.
