John Cruft is an educational consultant, manager and teacher trainer with extensive experience across the Asian region. John has worked and lived in Asia for over 20 years including China, Bangladesh, Malaysia, Vietnam, Nepal, Sri Lanka and Thailand. John works with educational publishers, institutions and governments across Asia and the MENA regions. John was in Shanghai for 7 years leading the professional development team for Macmillan Education, where he trained over 10,000 teachers and educational managers in a variety of contexts. He is also a life-long learner and is currently studying both Chinese and Spanish.
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John Cruft
Educational consultant, manager and teacher trainer
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How ISC Research and School Surveys Are Helping International Schools Turn Feedback into Action
International schools face growing pressures to act on feedback, strengthen wellbeing, and measure policy impact while managing daily operations. ISC Research has partnered with School Surveys, powered by TeacherTapp, to give leaders quick, actionable insights from staff, parents, and students. This helps schools make evidence-based decisions that improve culture, wellbeing, and performance. Read more
What is your Wellbeing Footprint?
In this article, Matthew Savage challenges us, as school leaders, to apply to both our decisions and choices a simple litmus test. What might be the impact on the wellbeing of members of the school community, and how might we offset that? Read more
5 Emerging International School Markets in 2025
In 2025, international school growth is accelerating beyond established hubs. New opportunities are emerging in Kazakhstan, Bulgaria, Romania, Colombia, and Kenya, where economic change, policy support, and shifting family aspirations are driving demand. Read more
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We are dedicated and committed to supporting the broader international schools community by providing data, trends and intelligence. Since 1994, we have guided schools with their growth plans, informed investors on new school development, helped universities to engage with international schools, and advised education suppliers that are supporting the market.