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John Cruft

Educational consultant, manager and teacher trainer

John Cruft is an educational consultant, manager and teacher trainer with extensive experience across the Asian region. John has worked and lived in Asia for over 20 years including China, Bangladesh, Malaysia, Vietnam, Nepal, Sri Lanka and Thailand. John works with educational publishers, institutions and governments across Asia and the MENA regions. John was in Shanghai for 7 years leading the professional development team for Macmillan Education, where he trained over 10,000 teachers and educational managers in a variety of contexts. He is also a life-long learner and is currently studying both Chinese and Spanish.

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Winners of the 2025 International School Awards
Winners of the 2025 International School Awards

After receiving nearly 200 applications, this year's International School Awards have recognised 14 winning schools. Discover their outstanding projects and initiatives tackling some of the world's most pressing challenges. Read more

How to Best Market to International Schools
How to Best Market to International Schools

In the highly competitive and fast-moving landscape of international education, reaching and engaging a target audience requires a sustained multi-channel approach. The final session of ISC Research’s three-part Masterclass Series offered a variety of perspectives on how to best market to international schools, focusing on the specific approaches and qualities that resonate most with school decision-makers. Read more

Igniting Potential: Redefining education through experiential learning
Igniting Potential: Redefining education through experiential learning

Schools and school leaders have a duty to encourage students to think for themselves and empower them to challenge the limits of individual and collective action. By discussing 'Ignite', an outdoor education programme run by Hochalpines Institut Ftan AG (HIF), Jared Nolan discusses how schools can support the transformation of learners into global citizens through experiential learning. Read more

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We are dedicated and committed to supporting the broader international schools community by providing data, trends and intelligence. Since 1994, we have guided schools with their growth plans, informed investors on new school development, helped universities to engage with international schools, and advised education suppliers that are supporting the market.