John Cruft is an educational consultant, manager and teacher trainer with extensive experience across the Asian region. John has worked and lived in Asia for over 20 years including China, Bangladesh, Malaysia, Vietnam, Nepal, Sri Lanka and Thailand. John works with educational publishers, institutions and governments across Asia and the MENA regions. John was in Shanghai for 7 years leading the professional development team for Macmillan Education, where he trained over 10,000 teachers and educational managers in a variety of contexts. He is also a life-long learner and is currently studying both Chinese and Spanish.
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John Cruft
Educational consultant, manager and teacher trainer
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Fostering Relationships that Matter in International Education
In the shifting international schools landscape, relationships – with external organisations, parents as engaged stakeholders, and among staff – are emerging as a key factor in maintaining market competitiveness. In this article, we explore three common challenges faced by international schools worldwide, and how building meaningful relationships can help address them. Read more
4 Ways ISC Outreach Can Support International Growth
For education suppliers expanding into new markets, success starts with a clear understanding of the schools you are trying to reach. ISC Outreach is a powerful digital platform that equips businesses with data on over 15,000 international schools, first-hand market intelligence, and targeted outreach capabilities. Read more
ISC Research Facilitates British School Partnership in India
A significant milestone in international education has been reached with the announcement that Bedford School, a prestigious UK institution, will launch its first overseas campus in Mohali, India, in April 2026. ISC Research is proud to have facilitated the landmark partnership between Bedford School and the Doon International Education Society. Read more
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We are dedicated and committed to supporting the broader international schools community by providing data, trends and intelligence. Since 1994, we have guided schools with their growth plans, informed investors on new school development, helped universities to engage with international schools, and advised education suppliers that are supporting the market.