Data & Trends

In the highly competitive and fast-moving landscape of international education, reaching and engaging a target audience requires a sustained multi-channel approach. The final session of ISC Research’s three-part Masterclass Series offered a variety of perspectives on how to best market to international schools, focusing on the specific approaches and qualities that resonate most with school decision-makers.

As families around the world prioritise innovative, high-quality education, international schools are placed at the forefront of global educational trends. The latest data from ISC Research reveals sustained growth in the sector, including rising school and student numbers, increasing staff recruitment, and higher total annual fee income.

The United Nations has issued a global teacher shortage alert, with a record number of teachers leaving the profession and subsequently threatening the stability of the world’s 14,457 international schools. Considering this, ISC Research explores the extent to which high-quality CPD can improve retention and recruitment rates in schools.

To enhance reputability and increase their market reach, education suppliers need to leverage the growing influence of school groups and associations. ISC Research’s second webinar in the three-part Masterclass Series explored how suppliers can successfully align their brand and services with the expectations of school groups, with the goal to build lasting relationships.

ISC Research explores the key factors behind East Asia’s falling growth rates in the international schools market, and the possible impacts this may have on Asia’s leading status in global education.

To support education suppliers and providers targeting the international schools market, ISC Research is hosting an exclusive series of marketing and business strategy webinars. Our first session explored the importance of early engagement with product focus groups, the value of building personal connections within the international schools market, and how to maximise ROI in outbound marketing strategies.

ISC Research has analysed the latest data updates for the K-12 international schools market, featuring statistics on total fee income, student enrolment, and teacher recruitment as of July 2024.

International schools offer a range of curricula and are a key consideration for parents when selecting the right school for their children. Choosing a curriculum that best fits a student’s learning style and provides them with a foundation for their future are both part of this decision-making process.

Over the last few years, India has seen a steady increase in both demand and supply for international schools, particularly in the academic year 2023-24 compared to 2022-23. Due to the changing landscape of government policies, educational engagements and prioritising quality education, the prospects look excellent for international schools in India.