Fill in the form at the bottom of this page to access the recordings of the three webinars in this Masterclass series.
With the busy conference season underway and school budgets still open, our masterclass webinar series is designed for education suppliers and providers interested in the international schools market. Hosted by our knowledgeable business development team and expert guest speakers, our masterclasses aim to provide suppliers with key intelligence, takeaways and advice on how to enter and expand into the international schools market.
Masterclass 1
How to Go-to-Market: Lessons from an EdTech Founder
24th September 2 pm GMT +1, hosted by Sam Estebanez, Business Development Manager
As the global landscape of education continues to evolve, expanding into the international schools market presents unique challenges and opportunities for edtech businesses. In our upcoming webinar, we’ll be joined by David Higginson from DAIGON ESports, an entrepreneur with vast experience in this sector. Together, we will explore critical strategies to help you navigate this complex market.
This webinar is designed to equip business leaders with the insights and strategies needed to effectively expand their solutions to international schools market. If you’re looking to overcome market entry challenges and position your business for success in this growing sector, this session is for you.
Key topics include:
Go-to-Market Strategy: David will share lessons learned from transitioning as a first-time to a second-time founder in the international schools market. We will focus on the importance of early engagement with focus groups and early adopters to refine your product and market approach.
Event Attendance: Learn why attending industry-specific events is crucial for businesses in the edtech world. David will provide actionable strategies for selecting the right events and maximizing your impact through targeted networking and meaningful connections.
Sam is a Business Development Manager at ISC Research. His professional background is originally from Education supplier organisations, ranging from leading SaaS companies to consultancy services in the international school space. Sam has spent his time working, on a global basis, directly with international schools, associations, accrediting bodies and school groups in their use of SaaS products designed for the sector.
Masterclass 2
How to Build Relationships with School Groups, Associations and Accrediting Bodies
16th October 2 pm GMT +1, hosted by William Saville, Business Development Manager
Developing strong connections with school groups, associations, and accrediting bodies is essential for education suppliers aiming to expand their influence and effectiveness in this sector. This webinar offers a comprehensive guide to forging and nurturing these critical relationships, ensuring your products and services reach their full potential in the market.
Join our guest speakers for this valuable panel session to learn how to effectively build and maintain relationships with school groups, associations, and accrediting bodies, ensuring your products and services achieve greater reach and impact in the educational market.
Our upcoming webinar will feature an esteemed panel of representatives from school groups, associations, and accrediting bodies, including Angelica Nierras, from Faria Education Group, Leigh Holmes-Hill from Tenby Schools Ipoh, part of International Schools Partnership (ISP), and lastly, Natalie Williams, from COBIS – Council of British International Schools.
William Saville is a Business Development Manager at ISC Research. With over a decade’s experience of working in the global education sector, predominantly for assessment and EdTech suppliers, William has worked with schools, school groups, associations, governments, regulators and higher education institutions globally.
Angelica Nierras is the Chief Growth Officer at Faria Education Group, which supports over 10,000 schools around the world with market-leading software products like ManageBac, OpenApply, SchoolsBuddy, and Atlas. Angelica has worked at the intersection of education and technology for over two decades and believes passionately in supporting the growth of international education and the day-to-day work of schools.
Leigh Holmes-Hill is Assistant Head Teacher at Tenby Schools Ipoh. She is an experienced senior leader, Fellow of the Chartered College of Teaching, and accredited CIS Evaluator, with a proven track record in successful educational leadership in UK and international settings in both primary and secondary phases at school and muti school and group level.
Natalie Williams is the Director of Membership and Engagement at the Council of British International Schools (COBIS), a membership organisation for high quality British international schools and educational suppliers. She joined COBIS after 10 years in the publishing industry in sales and marketing roles. Natalie has worked both in the UK and internationally. Prior to her role at COBIS, she worked for Oxford University Press in their Dubai office.
Masterclass 3
How to Best Market to International Schools
26th November 10 am GMT, hosted by William Saville, Business Development Manager
Need some inspiration on how to best communicate with your target audience? Join our expert panel session as they discuss how best to market to international school decision-makers. This insightful session will equip you with the knowledge of what international schools need the most from education suppliers and practical tools to implement your business and marketing strategies. This session is perfect for those new to the international schools market or those planning their annual strategies.
William Saville is a Business Development Manager at ISC Research. With over a decade’s experience of working in the global education sector, predominantly for assessment and EdTech suppliers, William has worked with schools, school groups, associations, governments, regulators and higher education institutions globally.
Chris Bradford is Product Director at Bee Digital Ltd. With 25+ years in the sector, Chris is an accomplished EdTech marketing leader with extensive experience in building, launching, and promoting products for the global education market. With a strong background in strategic leadership, commercial strategy, and customer success, Chris has driven growth for companies that sell to schools through innovative marketing, creative thinking, and impactful partnership management.
Emily Worthington is the Education Marketing Manager for EMEA at ReadSpeaker, a company with more than 25 years of expertise in text-to-speech technology. ReadSpeaker’s AI-powered voices and speech-enhanced learning tools improve accessibility, inclusion and engagement for a diverse population of learners. With more than 12 years experience in marketing and communications roles, Emily joined ReadSpeaker to support their education marketing efforts in the EMEA region – with a particular focus on International Schools. Prior to joining ReadSpeaker, Emily was the Global School Communications, Campaign and Content Manager for the International Baccalaureate.
Natalie Williams is the Director of Membership and Engagement at the Council of British International Schools (COBIS), a membership organisation for high quality British international schools and educational suppliers. She joined COBIS after 10 years in the publishing industry in sales and marketing roles. Natalie has worked both in the UK and internationally. Prior to her role at COBIS, she worked for Oxford University Press in their Dubai office.
